International Chinese Medicine Cultural Festival 2017
Phoenix Exhibitions together with GC Strategic Communications as the organizer, Beijing Tong Ren Tang Chinese Medicine Co Ltd as the co-organizer, launched the International Chinese Medicine Cultural Festival in 2017. It was a one-of-a-kind event that manifested the traditional Chinese medicine culture through contemporary installation art.
Activities include art exhibition, wellness music concert, experience pavilion, mobile ‘baizi’ cabinet, book publication etc., the Festival was held for a few months in various parts of Hong Kong. Roving events were later held in Toronto, Los Angeles and Sydney.